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Case Studies

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Case Studies

GCC Fintech – Building a Core Development Team

Client: Digital banking startup in Dubai.
Challenge: Needed to scale from 3 engineers to 15 within 60 days to launch MVP.
Solution: Assembled 12 full-time developers (React, Node.js, Python) in Pakistan aligned with Dubai hours.
Results:

UK SaaS Company – Cloud Migration

Client: SaaS analytics provider expanding globally
Challenge: Legacy infrastructure caused downtime and latency.
Solution: 6 AWS-certified engineers led full cloud migration and CI/CD automation.
Results:

Saudi HealthTech – AI Integration

Client: Healthcare startup integrating AI diagnostics
Challenge: Needed rapid ML model integration with legacy systems.
Solution: 4 data scientists and 2 ML engineers deployed for TensorFlow and Python APIs.
Results:

Digital Workflow Transformation for Frequency Allocation Board (FAB)

Client: Frequency Allocation Board (Regulator, sector unspecified)
Challenge: Manual, siloed workflow & document-management processes causing delays in licensing and spectrum allocation.
Solution: Softoo embedded augmented staffing + workflow automation; process redesign; technical & process resources integrated with client teams to accelerate transformation.
Impact:

Data Annotation for Abyss Solutions

Client: Abyss Solutions (Pakistan, asset inspection & offshore infrastructure)
Challenge: Large backlog of inspection/tagging data; insufficient in-house staffing; quality and turnaround issues.
Solution: Deployed initial team of ~10 engineers, scaled to ~120 engineers operating two shifts (20 hours/day, 5 days/week) to support offshore asset inspection, tagging, labelling operations.
Impact:

End-To-End Development for Pennyworth

Client: Pennyworth (UK – Fintech startup) softoo.co
Challenge: Wanted to launch a digital bank + financial planning app while balancing cost-effectiveness, security, scalability and reliability. softoo.co Solution: Softoo supported end-to-end development: conceptualization, user-journeys, multiple modules (net income, segmentation, wealth projection, goals, decision engine), native mobile apps, serverless microservices architecture on AWS. softoo.co
Impact:

In-House Product for Telenor Pakistan – “Thunder”

Client: Telenor Pakistan (Telecommunications, Pakistan) softoo.co
Challenge: The client managed a wide network of telecom tower sites with high operational cost, poor real-time visibility into site health, and reactive maintenance practices. softoo.co Solution: Softoo developed a comprehensive system with real-time analytics (IoT gateway monitoring power consumption, downtime, environment, fuel) + predictive analytics (machine-learning forecasts for outages, battery/fuel issues) + asset-management visualization. softoo.co Impact:
Impact:

Digital Workflow Transformation for Frequency Allocation Board (FAB)

Client: Frequency Allocation Board (Regulator, sector unspecified)
Challenge: Manual, siloed workflow & document-management processes causing delays in licensing and spectrum allocation.
Solution: Softoo embedded augmented staffing + workflow automation; process redesign; technical & process resources integrated with client teams to accelerate transformation.
Impact:

US Ecommerce Brand – QA & Automation

Client: Growing ecommerce platform
Challenge: High defect rate before releases; needed automated testing.
Solution: 3 QA engineers onboarded with Selenium and Cypress expertise.
Results: